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The Two-Day Sensory Masterclass in New York

  • Sheraton Times Square 811 7th Avenue, W 53rd St. New York, NY 10019 United States (map)
There is more to tasting wine than putting your nose in the glass!

There is more to tasting wine than putting your nose in the glass!

Our popular (and, according to many students, "life changing") sensory course will be offered for the first time in New York in November, 2019, at the Sheraton Times Square.

The first thing we are taught to do with a glass of wine is to look at it. The second thing is to smell it, and only after we smell it do we tip the glass to taste the wine, though I do realize when you are thirsty, you might go right to step three! Which is the most important step? You might be tempted to say taste, but consider this: the taste buds on our tongues can only perceive five basic tastes: sweet, sour, salty, bitter and that elusive savory quality called umami. It is smell that makes the biggest difference in how we perceive and appreciate wine. According to neuroscientists, 80% of what we call taste is actually based in smell.

This 2-day course focuses on smell, and covers 14 classic grape varietals and the flavor/aroma profiles associated with them. For each grape variety, you will be provided with a selection of 3 to 5 strips dipped in pure aromatic essences commonly associated with that grape. You will smell each element individually, and then experience how they work together. We will coach you in developing techniques for identifying the aromatic characters individually and together.

For more information on the New York Sensory Masterclass, click the button below for a full course description, or click the register button to go straight to the registration page for all our New York classes. There is a strict cap on the number of seats in this masterclass.